The sexual health supplement market is undergoing a major transformation. Once a niche category focused primarily on male performance, the sector is expanding into a broader wellness movement that addresses hormonal balance, reproductive health and overall well-being. 

Consumers are increasingly taking control of their sexual health, recognizing its role in their overall wellness. As a result, the demand for scientifically backed, transparently marketed supplements is growing, creating new opportunities for brands that can meet this evolving need. 

New Hope Network’s Nutrition Business Journal (NBJ) has released its first-ever Sexual and Reproductive Health Report, providing comprehensive data and insights into the sexual health supplement category. The report examines consumer trends, sales data and emerging opportunities for brands in men’s, women’s and non-gendered sexual health supplements.

Consumers are no longer just looking for performance enhancers; they want solutions that support long-term sexual wellness, hormonal health and reproductive function. Brands that deliver high-quality, research-backed products in this space are positioned to thrive in a market that is shifting from a specialty niche to a mainstream wellness category. 

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To help navigate this expanding sector, NBJ market research analyst Erika Craft and senior editor Robyn Lawrence unpack key findings from the Sexual and Reproductive Health Report and providing a deeper look at the trends shaping the industry.

Learn more in the new Sexual and Reproductive Health Report from NBJ.

Speakers 

Erika Craft, Market Research Analyst 
New Hope Network’s Nutrition Business Journal 

Erika Craft, market research analyst for Nutrition Business Journal, is passionate about marketing analytics and research, with a focus on the health and wellness industry. Erika holds a master's degree in marketing with a focus in analytics from the University of Texas at Dallas and a bachelor's degree from Salisbury University in Salisbury, Maryland.

Robyn Lawrence, Senior Editor 
Nutrition Business Journal 

The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for NBJ, she writes articles and contributes to report content.